In the crowded marketplace packed filled with new trends and ideas, products, and great companies, branding has become quite important than before. For many marketers & business owners, one simple way to imagine any brand is visualizing the logos, colours, and popular marketing products. But, there is a lot more to the company than how this appears. Applying right sonic branding strategy will ensure your business or brand is ‘heard’ and seen well.
What’s sonic logo?
A sonic logo is short-form of audio expression of the brand’s identity. Generally, it is the musical note and series of notes, which captures essence of any product, service and company and offers a personality.
Sonic Branding ROI
Return on investment coming with an alignment of music, sound, and voice with the brand’s persona & company’s overall goal is just a magic. The small brand or company will look big, and bigger firm will look even larger. The reason is sonic brand backs this creation of something, which is real, broad-reaching and infinite.
A payoff gets more apparent when making the unified sonic experience over various platforms. When upfront strategizing is done, it will be repeated several times across the campaigns, products, as well as environments; Apps, Web, TV, Products, Webinars, Radio, Social.
The key theme must be musical version of the live show. It has to carry message that you wish to convey and feeling that you wish to induce in your audience. It’s a translation of the story in our universal language.